Hopper

Hopper Customer Journey | Travel Insurance Touchpoints

 

ROLE:     Designer

CLIENT:    Hopper

PROJECT:      Hopper Pitch

TECHNOLOGIES:      Photoshop, Illustrator, Keynote

 

Our team wanted to showcase our marketing capabilities, specifically within the Hopper app. Below are some examples I created to show potential priming placements. I chose to adopt the playful spirit of their brand for my designs and even created custom insurance icons using their signature bunny. 

 

Planning | Generating Awareness

Using social media and hopper.com placements to bring attention to the benefits of travel insurance.

Booking | Priming

Preparing customers for the travel insurance offer to increase take rates and core conversions—by giving hesitant travelers the confidence to book.

Booking | Personalized Offer

Using a combination of proven best practices to find the right optimized offer for each customer.

Post-Booking | Trip Summary Path
Linking travelers from their trip summary to a robust second-chance offer—where they have more time to read about the benefits.